Bcycle

 
Bike_share.jpg

O P P O R T U N I T Y


Create a better bike share program from the ground up and establish BCycle as the category leader

 

R O L E

Working with CP+B, Trek and Humana, Scott was the product leader for the build of the first kiosks, web and app interactions for BCycle.  It is one of the first successful U.S. based bike sharing programs.

Led a cross-functional team and established a strategic roadmap tied to measurable outcomes.

R E S U L T S

In its first year: 

  • BCycle secured 33,000 memberships and $1.5 million in net income. 

  • 43% of all rides replaced car trips. 

Since launch, BCycle has expanded to 50 cities.