Vail Epic Mix

 
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O P P O R T U N I T Y


Establish a customer-centric loyalty program that drives engagement

 

R O L E

Scott defined the strategic direction overseeing a large multi-discipline team from inception to execution of Vail Resorts’ EpicMix, which is the first mobile app to track users’ vertical feet across multiple Vail properties.

R E S U L T S

In its first year: 

  • 1.7 million website visitors which provided $425k in revenues. 

  • Pass renewals jumped 60% after the first season.