Photobucket
O P P O R T U N I T Y
Evolve a tenured photo storage and hosting platform from an ad-supported model to a subscription based model.
R O L E
Conducted qualitative, quantitative and data analysis to establish product market fit and customer segmentations
Defined Photobucket’s product strategy and competitive edge
Built team and led Product, Support and Creative departments
Collaborated with marketing/technical team on site innovation and owned the product roadmaps
R E S U L T S
A more seamless website and mobile apps tailored towards subscription with validated features and functionalities
Increased subscriptions by 40%